Burton Chill Program

Problem: Design a certificate of completion for the inner-city teens who participated in Burton’s Chill Program—a six-week session that outfitted them with gear and provided snowboard instruction. The certificate, to be presented at an end-of-season party, was to serve as a constant reminder of life lessons learned during their time on the mountain. Solution: Snowboarders love to “Go Big.” To play on that, but incorporate the inspirational aspect of the Chill Program, I focused on the phrase “Dream Big” and made that the central message of the piece. I also loaded it with color and shapes to add energy that would appeal to teens.